At the heart of direct marketing is developing relationships with the right audience at the right time. PPC Management, or Pay Per Click Management, is a valuable part of any marketing effort both for the exposure to your target audience and the critical audience intelligence a good PPC management campaign provides.
If you have an established PPC presence that is managed in-house and want an expert review of your strategy, a PPC evaluation from Anant IT Solution will:
A PPC campaign offers more control over results than organic Search Engine Optimization (SEO). With effective Pay Per Click management, you have the ability to compete relatively quickly for phrases that will take much more time to secure using earned media methods such as SEO. While a new website sometimes takes a lot of time to rank well on search engine result pages (SERPs), solid Pay Per Click campaign management can create traffic almost instantly through use of Google Adwords, Bing Ads and more. Leveraging Paid Search and SEO together helps create synergy and can create a ‘halo effect’ that improves the performance of both channels.
Social media platforms and new display advertising networks centered around sharable content provide an exciting opportunity to help get the right assets in front of your target audience, to attract referrals and citations. However, if executed with the wrong assets or on the wrong platform, these campaigns can be very costly with a very low return. Anant IT Solution has extensive experience leveraging advertising platforms to support and improve return on content marketing efforts.